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E-mail

Looking for help in designing and sending effective club communications by email?

Cherie Swarthout, President of the MSU Alumni Club of Charlotte, NC, highly recommends the service provided by www.myemma.com

It is an easy-to-use, reasonably priced service that makes sending club communications a "snap".

E-Newsletters

A Newsletter Example: Atlanta Newsletter

Curt Hoopingarner, President of the MSU Alumni Club of Atlanta suggests going to a great web site for newsletter templates:

Curt also recommends Team Viewer - instant desktop sharing. With this service, one can connect to the desktop of a partner anywhere on the internet. The no-cost link is:

See this link for a sample of a newsletter produced by an alumni regional clubs: Alumni Club of Mid-Michigan

Hard copy newsletters, although nice, may be cost prohibitive.

Opt-In and Opt-Out for Club Emails

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask e-mailers to stop spamming them.

The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "transactional or relationship message" - email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship - may not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.

The Federal Trade Commission (FTC), the nation's consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well. For more detailed information, go to: http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm

We recommend that alumni regional clubs should have the following:

  • The ability to opt out of bulk club emails
  • The ability to sign up (opt in) for bulk club emails
  • A physical address for the club (requirement of CAN-SPAM)
  • And a disclaimer (see below)

The MSU Alumni Club of Metro Chicago uses this as their disclaimer:

"This e-mail and any files transmitted with it are confidential and Intended solely for the use of the individual or entity to whom they are addressed. If the recipient of this transmission is not the intended recipient, the recipient is hereby notified that any dissemination, distribution, or reproduction of this communication is strictly prohibited. If you have received this e-mail in error please notify the Michigan State University Club of Metro Chicago. You are receiving this e-mail because you have provided the Michigan State University Alumni Association or the Michigan State University Club of Metro Chicago your contact information."

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