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Kaleidoscope 2013 - Sessions Home » Programs & Events » Kaleidoscope » Sessions

Session 1

10:30 am - 11:30 am

1. The History of Sparty: The Gentle Giant

Presented by Dan DiMaggio and Janel Rutzen

You have seen him at athletic events, in parades, around campus on game day, in ESPN commercials, at weddings, birthday parties, alumni club events and promoting literacy to children in schools. He is loved everywhere and is the embodiment of what it means to be a Michigan State Spartan. He is Sparty.

Have you ever wondered how our beloved Sparty became the Michigan State University icon he is today? How he got started? MSU's mascot first began to take form in 1955. Sparty in his current form is 23 years old but has had several looks throughout that time. In this session you will learn the origins of Sparty and the Sparty Mascot Program, and get a rare insider's look at what it is like to portray Sparty. There are many exciting aspects of the program that most Spartans do not have the opportunity to witness. Join us for an in depth look at Sparty, "The Gentle Giant."

Dan DiMaggio is the director of the MSU Student Alumni Foundation, which oversees the Sparty Mascot Program. Janel Rutzen is the program coordinator of the Student Alumni Foundation and is the primary contact for all events that Sparty attends.

2. The Economics of MSU Sports: Is Green and White More Profitable than Maize and Blue?

Presented by Dr. Carl Liedholm

Most fans know little or nothing about the economic aspects of college sports in general and MSU in particular. Does the MSU athletics department drain resources from the rest of the university or does it generate a profit? Does the MSU basketball program generate more revenue than the MSU economics department? Do Keith Appling and Le'Veon Bell receive compensation commensurate with their revenue generation contribution? These and other questions relating to the economics of collegiate and MSU sports will be examined in this presentation.

Dr. Liedholm has been a professor of economics at Michigan State University since 1965. The recipient of over a dozen teaching awards, including the Alumni Outstanding Teaching Award from the College of Social Science and the State of Michigan Teaching Excellence Award, he has published several articles, including one in the American Economic Review on the teaching of economics.

3. How to Give and What to Take in Today's Multi-Generation World

Presented by Sharri Margraves

Today we are living longer and with more vitality than at any other time in history. Learn how "generativity" can foster positive feelings that cross the boundaries of generations and how stagnation can be at the root of a never-ending midlife crisis. Focusing on the quality of our interactions, we can develop a healthy frame of mind and pass our legacy onward.

Sharri Margraves has enjoyed many work experiences. Her first job at 11 was in the fields and orchards, harvesting everything from strawberries to oranges. Earning a degree in dietetics, she began work at MSU, progressing to senior housing administration. Along her 27 year career path was an opportunity to create an internal marketing communications agency, followed by leading a construction and design department. She currently is a consultant in organizational and employee development for MSU Human Resources. Sharri has worked for no less than 19 different managers, led multiple organizational changes with 300+ employees and had oversight of $230 million in projects and operations. She earned a master's degree in higher adult and lifelong education, Senior Professional in Human Resources, is an accredited professional in Leadership in Energy and Environmental Design and is certified in DiSC Personal Development Profile. She is married to Randy and has three daughters, 9 cows, one horse, one dog and one cat in Bath, MI.

4. Your Digital Brand

Presented by Shannon Marsh

Today, branding is much more than logos and color palettes; it is everything that you, or your business, stand for. The explosion of digital media has fundamentally changed brands and branding. How are you adapting to keep up with these new trends? Whether you are managing a brand for a company, organization or yourself, this session will highlight key elements and strategies for understanding, creating and maintaining your digital brand.

Key areas of discussion include:

  • Understanding: An overview of the resources that are available including a breakdown of social media and digital interaction.
  • Creating: Defining the pillars of your brand including your goals, audience and your voice.
  • Maintaining: How will you keep it all straight? How to be organized and efficient with your brand.

Shannon Marsh is the assistant director of online engagement for University Advancement at Michigan State University. She organizes and manages social media outlets for MSU's Alumni Association on behalf of University Advancement. Shannon is also a member of MSU's Social Media Council where she assists in defining and maintaining social media strategies and best practices for the university.

5. Cooking Once, Eating Often and Planning Ahead

Presented by Chef Kurt Kwiatkowski

In the era of eating on the go due to everyone's busy schedules, it can be difficult to find time to cook. Additionally, it can be both challenging and time consuming to cook in small quantities. Going out to dinner every night is not the answer. In this class we are going to look at ways to plan meals out in advance for a week at a time. We are also going to show how restaurant knowledge and cooking can be very helpful for you in your kitchen. Taking an afternoon on the weekend, or on a slower day, you can create success for the entire week.

As corporate chef, Kurt Kwiatkowski sets the standards for MSU's residential dining hall menus, creates and implements menus for retail dining, develops training for staff at all levels and develops new recipes for campus. He works in partnership with Olin Health Center's Health 4U program by teaching monthly cooking classes and cooking demonstrations. Chef Kwiatkowski has more than 17 years experience working on campus, having served as marketplace manager of The Gallery at Snyder/Phillips and general manager and level 1 master sommelier at The State Room Restaurant. Chef Kwiatkowski is a master's degree graduate of The School of Hospitality Business at Michigan State University. He has taught hospitality business classes at Lansing Community College and Michigan State University, and cooking classes through the MSU Alumni Association's Evening College.

6. Technology and YOU!

Presented by Detective Sgt. Valerie O'Brien and Detective Niki Simi

This presentation will focus on how to best protect your information online and your devices. Detectives O'Brien and Simi will discuss topics such as Facebook, identity theft, top scams including email fraud, privacy settings, mobile device security and resources to help you stay informed so you can keep yourself safe. Detective O'Brien and Simi will also briefly discuss what to do if you become a victim, and what a police agency can do to investigate these crimes.

Valerie O'Brien, detective sergeant at the Michigan State University Police Department assigned to the Computer Investigation and Technology Unit, has spent twelve years with the MSU Police Department. During this time she has been a crime scene technician, fire investigator and background investigator. Detective O'Brien is currently assigned to the Detective Bureau with specialty focus on sexual assaults, domestic assaults, child abuse, stalking and harassment investigations and computer and technology investigations.

Nicole Simi, detective at the Michigan State University Police Department assigned to the Computer Investigation and Technology Unit, has been employed with the Michigan State University Police Department since 2002. First assigned to the Internet Crimes Against Children Task Force through the Michigan State Police, Detective Simi worked in an undercover capacity conducting proactive investigations against online child predators in addition to receiving training in computer forensics. After the completion of her assignment with the task force, Detective Simi was assigned to the Detective Bureau where she currently handles computer and technology investigations.

7. Pure Michigan: Changing the Conversation

Presented by David Lorenz

There was a time when Michigan was commonly used as a punch line by comedians commenting on the economic status of America. Remember the old billboard that asked, "Whoever leaves last, please turn out the lights?" Today Michigan is marking a comeback, and the Pure Michigan tourism campaign is arguably at the forefront of changing people's perceptions about our important, beautiful and diverse state. Dave Lorenz from Travel Michigan will explain how the Pure Michigan brand was developed and how it is affecting the day-to-day lives of those who live, work and play in Michigan.

David Lorenz is the manager of industry relations and international marketing for Travel Michigan, a division of the Michigan Economic Development Corporation - the official State of Michigan tourism promotion agency. He oversees Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.

Prior to coming to Travel Michigan in October 2002, Lorenz was the manager, partnerships and promotions, for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg's, General Mills, Coca-Cola, Disney and Mattel. Additionally, Lorenz has 14 years experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.

8. How to Protect the Dignity and Integrity of Your Family Through Proper Planning

Presented by Lee Reimann, Tara Bachner and Torree Breen

While we all hope that tragedy will never touch our families, we know that at some time we will all need to face illness, incapacity and death. Making sure that we have done the necessary planning to ensure that any situation is dignified, private and conflict-free is our choice. This session will detail the differences between medical powers of attorney, which allow a chosen family member or friend to make medical decisions for those who can't, durable powers of attorney, which allows finances to be handled to avoid court intervention, and wills and trusts, which allows for the transfer of assets to the proper people upon death.

Lee Reimann is the managing partner at Willingham & Cotè, P.C. She is also chair of the firm's Estate and Gift team as well as Business and Corporate Law team. In addition, Reimann is a certified public accountant. She has extensive experience advising clients on estate planning matters including wills, trusts and powers of attorney. With a business background, she also counsels individuals and businesses on forming, growing, selling and transitioning commercial enterprises and how business owners can best transition their businesses to the next generation. Reimann is a graduate of Claremont McKenna College in Claremont, California and Thomas M. Cooley Law School where she graduated magna cum laude.

Tara Bachner is a member of the firm's estate planning group. Her practice focuses on estate planning, including federal estate tax planning, probate and trust administration and a new program Simply Wills. Bachner completed her law degree at Thomas M. Cooley Law School, where she served as a senior associate editor of the Thomas M. Cooley Law Review.

Torree Breen is a member of the firm's Litigation Group and is a firm shareholder. Breen specializes in divorce, child custody disputes, no-fault litigation, insurance coverage, and handicapped accessible housing coverage. Breen has also served as the past president of the Ingham County Bar Association's Young Lawyers Section.

9. Do I Really Need to Give Up My Dishwasher to be Green?

Presented by Jennifer Battle and Ann Erhardt

There are a lot of complex challenges in today's world and Michigan State University is poised to address them. One such grand challenge is that of sustainability. How do we enjoy prosperity today without compromising the future? Unfortunately sustainability or "being green" is often linked to sacrificing comfort, convenience and affordability. At MSU, we're challenging that notion. Our students, faculty and staff are all making contributions to sustainability that promote innovative learning, cost savings, and economic prosperity for the state of Michigan and beyond.

Jennifer Battle is the director of campus sustainability at Michigan State University. A long-time Spartan, Battle began working specifically in sustainability as a project coordinator in the Vice President's Office for Finance and Operations. There she was part of the newly launched Environmental Stewardship Steering Committee and Systems Team that made recommendations for improving sustainability on campus. In addition to helping to coordinate the initiative, she was the leader of the Communications Team that launched the Be Spartan Green campaign, which has served the sustainability mantra for the university since 2007. Battle joined the Office of Campus Sustainability in 2009 where she leads staff and students in informing the MSU community on environmental issues through education and outreach.

Session 2

11:50 am - 12:50 pm

A. The History of Sparty: The Gentle Giant

Presented by Dan DiMaggio and Janel Rutzen

You have seen him at athletic events, in parades, around campus on game day, in ESPN commercials, at weddings, birthday parties, alumni club events and promoting literacy to children in schools. He is loved everywhere and is the embodiment of what it means to be a Michigan State Spartan. He is Sparty.

Have you ever wondered how our beloved Sparty became the Michigan State University icon he is today? How he got started? MSU's mascot first began to take form in 1955. Sparty in his current form is 23 years old but has had several looks throughout that time. In this session you will learn the origins of Sparty and the Sparty Mascot Program, and get a rare insider's look at what it is like to portray Sparty. There are many exciting aspects of the program that most Spartans do not have the opportunity to witness. Join us for an in depth look at Sparty, "The Gentle Giant."

Dan DiMaggio is the director of the MSU Student Alumni Foundation, which oversees the Sparty Mascot Program. Janel Rutzen is the program coordinator of the Student Alumni Foundation and is the primary contact for all events that Sparty attends.

B. Students Out of Control: Early History of Residential Life at MSU

Presented by Portia Vescio

In the early years of MSU history, the residence halls were a source of constant trouble. Pranks, hazing, gambling and drinking were the norm. Administrators tried and repeatedly failed to get student behavior under control and even went to such drastic measures as hiring a Pinkerton agent to go undercover as a student to root out the worst offenders. Join Portia Vescio of the University Archives & Historical Collections for a look back at the often colorful history of residential life at MSU. She will bring examples from the archives to help illustrate the stories and scandals that were once part of residential living.

Portia Vescio is the assistant director of the University Archives & Historical Collections. She has been an archivist at MSU since 2002 and has lectured on MSU history to undergraduates, faculty, alumni and the general public. She has contributed short articles on MSU history to the MSU Alumni Magazine.

C. Networking: The Art of Helping Yourself by Helping Others

Presented by Lisa Parker

Most women who hate networking are really saying they hate selling. Networking has nothing to do with selling. It's the process of building meaningful relationships with others, learning what you can about them and making a conscious effort to provide insight, connections and resources when possible. Networking is a continuous cycle of reciprocity that can be adapted to suit your personal style, needs and comfort zone. Come learn how!

Lisa Parker joined the Michigan State University Alumni Association as director of alumni career and business services on May 1, 2012. Her primary focus is to develop effective networking and resource channels for experienced alumni interested in professional development and job search strategy assistance. Additionally, Parker works directly with corporate, education, foundation and government partners seeking to attract qualified talent, retain and develop good employees and establish collaborative relationships in line with their established goals and objectives.

D. Creating Work/Life Synergy: Across the Lifespan

Presented by Lori Strom

Do you feel overwhelmed trying to do it all? Are you juggling your multiple roles and responsibilities as an employee, parent, adult child of aging parents, sibling, spouse/partner, family and community member? Join Lori Strom in this interactive session to learn personal strategies and tips to maintain a high quality work/life experience. This discussion will include innovative workplace initiatives that focus on what really matters. Yes, you can successfully manage multiple obligations and care for yourself and your dependents as a motivated, productive employee.

Learn tips to help:

  • Reduce burnout, survive and thrive at work and home and set priorities to obtain personal and professional success
  • Assess your own strengths, understand caregiving responsibilities and maintain healthy relationship
  • Manage work/life conflict and stress
  • Identify workplace practices that enhance employee flexibility, job satisfaction and productivity

Lori Strom graduated from the University of Oregon with a bachelor's degree in gerontology and public affairs/community services. She received a master's degree in public administration from Western Michigan University. Strom has directed the Michigan State University Family Resource Center since 1997. In this position she has broadened the scope of the work/life programs that serve MSU staff, faculty and students, from child care to eldercare services.

E. Cooking Once, Eating Often and Planning Ahead

Presented by Chef Kurt Kwiatkowski

In the era of eating on the go due to everyone's busy schedules, it can be difficult to find time to cook. Additionally, it can be both challenging and time consuming to cook in small quantities. Going out to dinner every night is not the answer. In this class we are going to look at ways to plan meals out in advance for a week at a time. We are also going to show how restaurant knowledge and cooking can be very helpful for you in your kitchen. Taking an afternoon on the weekend, or on a slower day, you can create success for the entire week.

As corporate chef, Kurt Kwiatkowski sets the standards for MSU's residential dining hall menus, creates and implements menus for retail dining, develops training for staff at all levels and develops new recipes for campus. He works in partnership with Olin Health Center's Health 4U program by teaching monthly cooking classes and cooking demonstrations. Chef Kwiatkowski has more than 17 years experience working on campus, having served as marketplace manager of The Gallery at Snyder/Phillips and general manager and level 1 master sommelier at The State Room Restaurant. Chef Kwiatkowski is a maste's degree graduate of The School of Hospitality Business at Michigan State University. He has taught hospitality business classes at Lansing Community College and Michigan State University, and cooking classes through the MSU Alumni Association's Evening College.

Dan DiMaggio is the director of the MSU Student Alumni Foundation, which oversees the Sparty Mascot Program. Ben Hatala is a former Sparty and coordinator of the Sparty Mascot Program.

F. Spartan Sagas: Highlights and Insights

Presented by Heather Swain and Jim Peck

Do you ever wonder what it takes to bring a few minutes of beautiful photos and an audio track to life? In this session, Vice President for Communications and Brand Strategy Heather Swain and Director of Photography and Videography Jim Peck, who serves as executive producer for the Spartan Sagas project, will introduce you to some of the more than 30 alumni, faculty and students profiled so far. As we go, Peck will take you behind the scenes through his first-person stories and on-location photos, giving you a sense of these Spartans that goes beyond the website. He'll also show you what's involved in capturing the material needed for a finished Saga. Finally, Swain will let you know how you can be involved as we continue the project into the future.

Heather Swain has 17 years of experience in higher education marketing and communications—including branding, marketing and media communications-at Michigan State University, Ball State University and Indiana University. During that time, she has led two major rebranding projects, conducted nearly 100 focus groups with higher education target audiences, overseen numerous quantitative research projects and served for six years as primary university spokesperson with responsibility for issues management.

Jim Peck leads the team that creates television programs for the Big Ten Network. He's a veteran of more than 25 years in TV as a reporter, writer and producer. Jim has won numerous national awards for his work in commercial and public television, including multiple Emmys. His work has taken him around the globe-both in front of the camera and behind the scenes. He's always packed, ready for the road and the next story.

G. Pure Michigan: Changing the Conversation

Presented by David Lorenz

There was a time when Michigan was commonly used as a punch line by comedians commenting on the economic status of America. Remember the old billboard that asked, "Whoever leaves last, please turn out the lights?" Today Michigan is marking a comeback, and the Pure Michigan tourism campaign is arguably at the forefront of changing people's perceptions about our important, beautiful and diverse state. Dave Lorenz from Travel Michigan will explain how the Pure Michigan brand was developed and how it is affecting the day-to-day lives of those who live, work and play in Michigan.

David Lorenz is the manager of industry relations and international marketing for Travel Michigan, a division of the Michigan Economic Development Corporation - the official State of Michigan tourism promotion agency. He oversees Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.

Prior to coming to Travel Michigan in October 2002, Lorenz was the manager, partnerships and promotions, for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg's, General Mills, Coca-Cola, Disney and Mattel. Additionally, Lorenz has 14 years experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.

H. Making a Difference in Your Community

Presented by Amanda Masters

The Capital Area United Way (CAUW) Volunteer Center serves as the central hub for volunteerism in the capital area. Amanda Masters will share information about service opportunities in Clinton, Eaton, and Ingham counties and how individuals and groups can become more involved. She will also share how local organizations and groups can register and post opportunities to seek out volunteers through the CAUW Volunteer Center website. This centralized community resource affords individuals, schools, companies and others to connect and serve in an impactful way.

Amanda Masters currently serves as the community resources associate at Capital Area United Way in Lansing, Michigan. Masters earned her bachelor's degree in public and nonprofit administration from Grand Valley State University and received her master's of public administration, with an emphasis in nonprofit leadership administration, from Western Michigan University. She has been working with the Capital Area United Way for over seven years in a variety of roles including grant making, grant writing, employee workplace campaigns and building engagement with donors and volunteers.

I. Your Digital Brand

Presented by Shannon Marsh

Today, branding is much more than logos and color palettes; it is everything that you, or your business, stand for. The explosion of digital media has fundamentally changed brands and branding. How are you adapting to keep up with these new trends?

Whether you are managing a brand for a company, organization or yourself, this session will highlight key elements and strategies for understanding, creating and maintaining your digital brand.

Key areas of discussion include:

  • Understanding: An overview of the resources that are available including a breakdown of social media and digital interaction.
  • Creating: Defining the pillars of your brand including your goals, audience and your voice.
  • Maintaining: How will you keep it all straight? How to be organized and efficient with your brand.

Shannon Marsh is the assistant director of online engagement for University Advancement at Michigan State University. She organizes and manages social media outlets for MSU's Alumni Association on behalf of University Advancement. Shannon is also a member of MSU's Social Media Council where she assists in defining and maintaining social media strategies and best practices for the university.

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