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Alumni Club Toolkit

Toolkit Contents

Through fellowship, community service, and scholarship, the MSU Alumni Association and our alumni clubs represent Michigan State University throughout the globe. There are five primary standards that characterize our work – leadership, fiscal, communications, engagement, and philanthropy.

The alumni club toolkit is a compilation of resources that range from the essentials of basic alumni club administration to fundraising for scholarships, as well as the For Club Leaders By Club Leaders series which provides examples of successful programs and strategies that alumni club leaders have utilized.

If you have a suggestion for a resource you'd like us to add to this toolkit, please contact Elizabeth Wheeler via email or by calling (517) 884-2106.

GENERAL RESOURCES

 


 

RESOURCES FOR #GIVEGREENDAY 2018
The university-wide Day of Giving, #GiveGreenDay, is held in conjunction with Giving Tuesday, and is an opportunity to give back and make a difference to impact current and future Spartans. The online toolkit is now available!

For Club Leaders By Club Leaders Webinars



RESOURCES FOR SERVICE INITIATIVE

Save-the-date for MSU's annual Global Day of Service on April 13, 2019. 
More information and an online toolkit will be forthcoming in January 2019, but it's not too early to be thinking about potential service projects.
      • To harness the power of Spartan volunteerism, the MSU Alumni Association brings together Spartan alumni, students, faculty, staff and friends around the world to work in their local communities via the SERVE.MSU.EDU website. We strongly encourage alumni clubs to use this site to register all alumni club service projects. By doing so, the MSU Alumni Association can assist in promoting these projects to alumni through email and visibility on our social media channels.

Does your club have a donation/drive-type service project  that may not require volunteers to register, or a service project that requires volunteers to also register with a community partner coming up? Check out our Tips on Registering a Project on serve.msu.edu.

For Club Leaders By Club Leaders Webinars



DATA BEST PRACTICES AND HOW TO USE DATA OBTAINED FROM MSU

        • Data best practices
          Data is always changing, so alumni clubs should request updated email and/or mailing lists from the MSU Alumni Association on a regular basis
        • Permissible use of data obtained from MSU
          Any data obtained from MSU is considered confidential and can only be used in conjunction with official business related to the requesting alumni club

For Club Leaders By Club Leaders Webinars

 



  • RESOURCES FOR ALUMNI CLUB SENIOR SENDOFFS/ALUMNI PICNICS

    Alumni club senior sendoffs/alumni picnics are an excellent way for the local Spartan community to gather and welcome the newest local additions and their families to the larger Spartan family and send them off to the banks of the Red Cedar. Below are resources to assist alumni clubs in planning these events.

 


 

MONTHLY CONFERENCE CALLS WITH THE MSU ALUMNI ASSOCIATION INTERNATIONAL BOARD
Conference calls are on a variety of topics pertinent to alumni club leaders. All files are audio files.

 



LEADERSHIP
Ensure that alumni clubs are operating at the most effective level from a leadership standpoint, and recruit and retain effective volunteers.

For Club Leaders By Club Leaders Webinars



FISCAL
Ensure that alumni clubs are operating at the most effective level from a financial standpoint.

Alumni clubs shall not use Michigan State University’s non-profit status or tax exempt number for club business. The MSU Alumni Association cannot make recommendations or provide guidance on obtaining non-profit status.

Alumni club activities are not covered under Michigan State University’s insurance. The MSU Alumni Association cannot make recommendations regarding liability insurance. It is suggested that alumni clubs seek the counsel of a local attorney and/or insurance professional who is experienced in working with volunteer organizations and who can best determine and explain a club’s options if an alumni club wished to obtain insurance to protect their assets.



COMMUNICATIONS
Amplify Michigan State University’s brand within the market, and inform alumni of opportunities to engage with Michigan State University.

A variety of graphics for social media and other uses are available in the File Share tab of the Club Admin Panel. Check the following folders - Alumni Club MSU Brand Design Elements; Alumni Club Social Media Graphics; and Alumni Club Graphics for Sign Holders. Additionally, special event, athletic event, and MSU Alumni Association event graphics and sample social media posts will also be placed in the File Share tab of the Club Admin Panel as deemed appropriate.

MSU Communications and Brand Strategy also has a selection of university photos available for download at no charge. All photos are suitable for social media, websites, and print.

If you have a suggestion for a resource you'd like us to add, please contact Elizabeth Wheeler via email or by calling (517) 884-2106.

For Club Leaders By Club Leaders Webinars



ENGAGEMENT
Connect Spartans through experiences that add value to their lives, personally and professionally.

For Club Leaders By Club Leaders Webinars

Supporting document for this webinar



PHILANTHROPY
Increase awareness and value of giving to Michigan State University

For Club Leaders By Club Leaders Webinars