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Alumni Club Toolkit

Toolkit Contents

CONNECT. SERVE. INVEST. Through connections, service and investment, the MSU Alumni Office and our alumni clubs represent Michigan State University throughout the globe.

The alumni club toolkit is a compilation of resources that range from the essentials of basic alumni club administration to fundraising, plus tools for specific initiatives, including Give Green Day, Spartans Serve and Global Day of Service. We've also got links to the monthly calls with the MSU Alumni International Board and videos from the Alumni Club Leaders Summit.

There's a lot of great information here, so take some time to look through it. We've organized this by placing some of the initiative-specific resources at the top. Following that, there are five primary categories – leadership, fiscal, communications, engagement and philanthropy - into which general resources that pertain to that topic are placed.

The contents of this toolkit are continuously evolving, and we want it to be of use to our alumni clubs. If you have a suggestion for a resource you'd like us to add to this toolkit, please contact Elizabeth Wheeler via email or by calling 517-884-2106.

MSU ALUMNI OFFICE NAME CHANGE
Effective April 17, 2019, the MSU Alumni Association will now be known as the MSU Alumni Office. The MSU Alumni Association moved away from a dues-paying membership organization in July 2016. Our new name aligns well with this shift, focusing instead on supporting diverse engagement opportunities for our alumni and friends. Read the 5 W's of the MSU Alumni Name Change.

When referring to the MSU Alumni Office in your alumni club outreach and social media, please be sure you're using our correct name.

 

GENERAL RESOURCES AND QUICK REFERENCES

      • Link to the Club Admin Panel
        The Club Admin Panel is the primary “database” of our alumni clubs. The information is used to communicate directly with club leaders, and on your club’s behalf. If you or any of your alumni club board members are not getting the monthly Alumni Club Leaders Update or initiative specific information, e.g., Give Green Day, from the MSU Alumni Office, confirm that all board members are listed in Club Admin and that their email address is correct.
        Clubs can also obtain graphics, including their office club wordmark, and other materials for MSU Alumni events, and request mailing lists, using the File Share tab and Mailing List Request tab respectively of the Club Admin Panel.
        If you've forgotten your username and/or password for the Club Admin Panel, refer to page 1 of the Alumni Club Certification directions below.
      • Elected a new board member, changed your club mailing address, added an club Instagram account? Any changes to your alumni club information should be updated in your club's record in the Club Admin Panel. Check out the Alumni Club Certification directions if you need some guidance on how to do this.
      • MSU Alumni Club Brand Basics 2019
        Adhering to MSU's brand guidelines is important in alumni club communications, events, and when creating any promotional items. Understand the correct uses of the Spartan helmet, what MSU's "colors" and fonts are, how to use your alumni club's wordmark, and how to obtain MSU photos.
      • Tips for Creating an Event in Eventbrite & How to Collect the Best Guest Information
      • Ready to create an event in Eventbrite? Click here to go directly to the Nvite hub to get started.
      • YouTube playlist
        The playlist contains a number of videos that can be used by clubs, including the MSU Fight Song, MSU Shadows, MSU in Motion, MSU Facts, GiveGreenDay, Global Day of Service, plus the monthly calls with the MSU Alumni International Board.

 


 

RESOURCES FOR GIVE GREEN DAY

The university-wide Day of Giving, Give Green Day, is held in conjunction with Giving Tuesday, and is an opportunity to give back and make a difference to impact current and future Spartans. Save-the-date for Give Green Day 2020 - Dec. 1.

    • The Give Green Day toolkit in intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing, and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.

For Club Leaders By Club Leaders Webinars



RESOURCES FOR SPARTANS SERVE AND GLOBAL DAY OF SERVICE

Spartans Serve is a year-round initiative designed to show the world the extraordinary impact Spartans make through service. This organized, collaborative effort brings Spartans together to serve others in their communities while demonstrating the reach and power of the Spartan network.

Every year in April, as part of the Spartans Serve initiative, there is a Global Day of Service to harness the power of this spirit of service and demonstrate what Spartans can do in a single day. This year's Global Day of Service will be held on April 18.

All resources related to Spartans Serve and Global Day of Service are now located in the Volunteer Tools section of the serve.msu.edu website.

For Club Leaders By Club Leaders Webinars



DATA BEST PRACTICES AND HOW TO USE DATA OBTAINED FROM MSU

        • Data best practices
          Data is always changing, so alumni clubs should request updated email and/or mailing lists from the MSU Alumni Office on a regular basis. This resource provides a general overview of data best practices, how to request data and the importance of alumni clubs in maintaining data integrity.

For Club Leaders By Club Leaders Webinars

 


 



2019 ALUMNI CLUB LEADERS SUMMIT

The Alumni Club Leaders Summit was held on May 17-18.

 



LEADERSHIP

Ensure that alumni clubs are operating at the most effective level from a leadership standpoint, and recruit and retain effective volunteers.

For Club Leaders By Club Leaders Webinars



FISCAL

Ensure that alumni clubs are operating at the most effective level from a financial standpoint.

Alumni clubs shall not use Michigan State University’s non-profit status or tax exempt number for club business. The MSU Alumni Office cannot make recommendations or provide guidance on obtaining non-profit status.

Alumni club activities are not covered under Michigan State University’s insurance. The MSU Alumni Office cannot make recommendations regarding liability insurance. It is suggested that alumni clubs seek the counsel of a local attorney and/or insurance professional who is experienced in working with volunteer organizations and who can best determine and explain a club’s options if an alumni club wished to obtain insurance to protect their assets.



COMMUNICATIONS

Amplify Michigan State University’s brand within the market, and inform alumni of opportunities to engage with Michigan State University.

A variety of graphics for social media and other uses are available in the File Share tab of the Club Admin Panel. Check the following folders - Alumni Club MSU Brand Design Elements; Alumni Club Social Media Graphics; and Alumni Club Graphics for Sign Holders. Additionally, special event, athletic event, and MSU Alumni Office event graphics and sample social media posts will also be placed in the File Share tab of the Club Admin Panel as deemed appropriate.

MSU Communications also has a selection of university photos available for download at no charge. All photos are suitable for social media, websites, and print.

If you have a suggestion for a resource you'd like us to add, please contact Elizabeth Wheeler via email or by calling (517) 884-2106.
    • MSU Alumni Club Brand Basics 2019
      Adhering to MSU's brand guidelines is important in alumni club communications, events, and when creating any promotional items. Understand the correct uses of the Spartan helmet, what MSU's "colors" and fonts are, how to use your alumni club's wordmark, and how to obtain MSU photos.
    • Alumni club wordmarks
      General Overview of Alumni Club Wordmarks
      Download your club's wordmarks from your club folder in the File Share tab of the Club Admin Panel. Note: All clubs have jpg and png files. If you need an eps file for merchandising, contact Elizabeth Wheeler via email or by calling (517) 884-2106.
    • University Licensing Programs - link to University Licensing Programs website
      University Licensing Overview
      In order to safeguard MSU’s intellectual property and satisfy the university's graphic standards, alumni clubs planning to display university trademarks for merchandising programs or promotions requires review and authorization from the University Licensing Programs office, and all merchandising activity must be sourced through a company licensed with MSU.
    • Photo and media release form
    • Data best practices
      Data is always changing, so alumni clubs should request updated email and/or mailing lists from the MSU Alumni Office on a regular basis. This resource provides a general overview of data best practices, how to request data and the importance of alumni clubs in maintaining data integrity.
    • Request an Email/Mailing List – Alumni, Non-Degree, Friends, Incoming Students and/or Current Students

For Club Leaders By Club Leaders Webinars



ENGAGEMENT

Connect Spartans through experiences that add value to their lives, personally and professionally.

For Club Leaders By Club Leaders Webinars



PHILANTHROPY

Increase awareness and value of giving to Michigan State University

      • Alumni club scholarships
        A list of alumni clubs that have MSU-held scholarships, the scholarship names, and a link to contribute
      • Alumni club scholarships overview
        If your alumni club is interested in establishing a scholarship, contact Jennifer Bertram, Senior Director of Development for University Scholarships and Fellowships via email or by calling (517) 432-7330.

For Club Leaders By Club Leaders Webinars



MONTHLY CONFERENCE CALLS WITH THE MSU ALUMNI INTERNATIONAL BOARD

Conference calls are on a variety of topics pertinent to alumni club leaders. All files are audio files.