If you’ve ever spent time with an alumni club scholarship recipient, you know the power of your investments in action — a new generation of leaders who embody the best of what we define as a Spartan’s Will.
Michigan State University’s university-wide day of giving, Give Green Day, is Tuesday, March 16, 2021. From 12:00 a.m. – 11:59 p.m. EST, Spartan supporters worldwide were invited through social media, email and on-campus events to participate in Give Green Day by giving their support either financially or by helping spread the word via their own social media channels. During the 24-hour period, Spartans and friends had the opportunity to support alumni club scholarships.
For Give Green Day 2021, we encourage you to review these marketing resources to maximize contributions to your MSU-held alumni club scholarship and effectively leverage the support of your club’s scholarship. If your club does not have an MSU-held scholarship, your club may choose to promote Give Green Day as a whole, or support any of the projects designated by MSU.
Thank you to everyone involved in Give Green Day 2019! $1,637,903 was raised from over 4,970 gifts. Alumni clubs played a major role — 56 alumni clubs helped generate contributions of over $134,621 from more than 1,110 donors.
Give Green Day is a great opportunity to advance your alumni club's philanthropy by:
The Give Green Day toolkit is intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.
We’ve broken the toolkit up into an “a’ la carte” guide — pick and choose what you want to use; there’s no right or wrong way to use the toolkit.
For Give Green Day 2021, we encourage you to review these marketing resources to maximize contributions to your MSU-held alumni club scholarship and effectively leverage the support of your club’s scholarship. If your club does not have an MSU-held scholarship, your club may choose to promote Give Green Day as a whole, or support any of the projects designated by MSU.
All of the documents referenced in this section are put into context and explained in further detail in the chapters/documents in the Complete Toolkit section.
If you’d like a deeper dive/more information about the above resources and how they all relate, this is the section for you.