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Day of Giving

The Power of a Single Day

If you’ve ever spent time with a club scholarship recipient, you know the power of your investments in action - young teachers inspiring elementary students to dream big dreams, researchers who went on to grad school with the self confidence and inquisitiveness you helped fire, and a new generation of leaders who embody the best of what we define as a Spartan’s Will.

#GIVE GREEN DAY 2018
Michigan State University’s university-wide Day of Giving, #GIVEGREENDAY, was held on Tuesday,
November 27, 2018 in conjunction with Giving Tuesday – a global day of giving. From 12:00 a.m. – 11:59 p.m. EST, Spartan supporters worldwide were invited through social media, email, and on-campus events to participate in #GiveGreenDay by giving their support either financially or by helping spread the word via their own social media channels. During the 24-hour period, Spartans and friends had the opportunity to support alumni club scholarships.

Thank you to everyone involved in #GiveGreenDay! Final numbers for the day are $931,098.52 raised from over 4,000 gifts. Alumni clubs played a major role - 67 alumni clubs helped generate contributions to a record $136,303.86 from 888 gifts.

Click here for a video message for alumni club leaders from Sarah Cantwell, president of the MSU Alumni Association International Board, and Lisa Parker, senior director of alumni engagement, MSU Alumni Association.

#GiveGreenDay is a great opportunity to advance your alumni club's philanthropy by:

      • Increasing awareness of, and contributions to, your club's MSU-held scholarship(s).
        In addition to your MSU-held scholarship(s), clubs may also choose to support any or all of the three funds noted below; however, you must contact your regional engagement director to have these funds added to your club-specific gift cart.
      • If your club does not have an MSU-held scholarship, you can support the MSU Alumni Association National Board Endowed Scholarship Fund; MSU Safe Place (specifically the MSU Safe Place Advocacy and Program Fund); and/or the MSU Sexual Assault Program (specifically the Survivor Emergency Fund).

 

#GiveGreenDay Toolkit

The #GiveGreenDay toolkit in intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing, and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.

We’ve broken the toolkit up into an “a’ la carte” guide – pick and choose what you want to use, there’s no right or wrong way to use the toolkit.

QUICK REFERENCE

      • The Power of a Single Day
        An overview of the #GiveGreenDay initiative
      • #GiveGreenDay Key Points/Checklist
        A checklist of important items that your alumni club should do
      • Timing/Calendar
        What are the key dates of the initiative? What should our alumni club being doing and when?
      • All marketing and promotion resources for the #GiveGreenDay initiative are located at givingday.msu.edu/resources
        This website includes marketing and promotion resources, plus cover and profile graphics for Facebook, Twitter, Instagram, and email.

 

SHARE #GIVEGREENDAY INFORMATION

      • The #GiveGreenDay website features share buttons (on the left hand side) so you can share #GIveGreenDay information to your social media
      • The #GiveGreenDay website has an "Add to Calendar" button so you can choose to send a reminder to a few key people. Click here for a brief overview of how to do an "Add to Calendar".

 

RESOURCES
All of the documents referenced in this section are put into context and explained in further detail in the Complete Toolkit section.

 

      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on October 27, 2018 (this is an audio file and the total run time is 39:22)
      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on November 8, 2018 (this is an audio file and the total run time is 32:27)

 

COMPLETE TOOLKIT
If you’d like a deeper dive/more information about the above resources and how they all relate, this is the section for you.

      • The Power of a Single Day
        An overview of the #GiveGreenDay initiative
      • Timing/Calendar
        What are the key dates of the initiative? What should our alumni club being doing and when?
      • Your Impact: Inspiring Others to Action for alumni clubs with MSU-held scholarships
        What does a successful campaign look like? How to tell your alumni club story. Social media and email resources. How to use your alumni club gift cart.
      • Your Impact: Inspiring Others to Action for alumni clubs supporting the MSU Alumni Association National Board Endowed Scholarship Fund, MSU Safe Place, or the MSU Sexual Assault Program
        About the funds. What does a successful campaign look like? Social media and email resources. How to use your alumni club gift cart.
      • Celebrating Your Efforts
        How to track your progress on #GiveGreenDay. Donor recognition and giveaways. Saying thank you. Contests for alumni clubs.

 

Questions / Contact

#GiveGreenDay is a great opportunity for alumni clubs to increase the scholarship impact and philanthropic efforts. We want to help you in any way we can so do not hesitate to reach out should you need assistance. Thank you for your support.

REGIONAL ENGAGEMENT DIRECTORS

MICHIGAN
Pamela Jones
pamelaj@msu.edu or (517) 355-7348

EAST COAST
Kim Kittleman
kittlekk@msu.edu or (517) 432-9457 

MIDWEST & ROCKY MOUNTAIN
Alaina Miller
mille518@msu.edu or (517) 884-7901

WEST COAST
Taren Storrs
taren@msu.edu or (517) 884-8980

INTERNATIONAL ALUMNI
Skyin YIn
skyin@msu.edu or (517) 353-6991

AFFINITY GROUPS
Lisa Parker
lisap@msu.edu or (517) 355-7698