Day of Giving

If you’ve ever spent time with an alumni club scholarship recipient, you know the power of your investments in action - a new generation of leaders who embody the best of what we define as a Spartan’s Will.

GIVE GREEN DAY 2019 SUMMARY
Michigan State University’s university-wide Day of Giving, GIVE GREEN DAY, was Tuesday, Dec. 3, 2019 in conjunction with Giving Tuesday – a global day of giving. From 12:00 a.m. – 11:59 p.m. EST, Spartan supporters worldwide were invited through social media, email and on-campus events to participate in Give Green Day by giving their support either financially or by helping spread the word via their own social media channels. During the 24-hour period, Spartans and friends had the opportunity to support alumni club scholarships.

Thank you to everyone involved in Give Green Day 2019! Draft numbers for the day are $1,508,694 raised from over 4,800 gifts. Alumni clubs played a major role - 56 alumni clubs helped generate contributions of over $120,780 from more than 890 gifts.

GIVE GREEN DAY 2020
Michigan State University’s university-wide Day of Giving, GIVE GREEN DAY, is set for Tuesday, Dec. 1, 2020.

Give Green Day is a great opportunity to advance your alumni club's philanthropy by:

• Increasing awareness of, and contributions to, your club's MSU-held scholarship.
• If your club does not have an MSU-held scholarship, your club may choose to promote Give Green Day as a whole, or support any of the projects designated by MSU. These projects will be available on Nov. 4 at givingday.msu.edu.

Give Green Day Toolkit

The Give Green Day toolkit is intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.

We’ve broken the toolkit up into an “a’ la carte” guide – pick and choose what you want to use; there’s no right or wrong way to use the toolkit.

• QUICK REFERENCE
• The Power of a Single Day
  An overview of the Give Green Day initiative
• Give Green Day Key Points/Checklist
  A checklist of important items that your alumni club should do
• Timing/Calendar
  What are the key dates of the initiative? What should our alumni club be doing and when?
• All marketing and promotion resources for the Give Green Day initiative are located at givingday.msu.edu/resources
  This website includes marketing and promotion resources, plus cover and profile graphics for Facebook, Twitter, Instagram and email. If your club uses iModules to manage your website, Give Green Day graphics have been created and placed into your Image Manager.

RESOURCES
All of the documents referenced in this section are put into context and explained in further detail in the chapters/documents in the Complete Toolkit section.

• Add to Calendar
• Alumni Club Donor Recognition
• Alumni Club Gift Carts Overview
  Reminder: gifts made in advance of or after December 3 do not count in your club's total for the day, so it's best not to share the link to your club's gift cart until Give Green Day.
• Alumni Club Gift Cart URLs
• Communicating Your Story
• Confirming Your Alumni Club Information
• How to Tag and Mention
• Mail-in Contribution Form
• Social Media and Email Resources
• Support MSU Email Category
• Tracking Alumni Club Scholarship Giving
  UPDATED November 26, 2019 - how to track your progress on Give Green Day:
  
  

• Annual Statement of Endowment Activity or Award Details. To assist with goal setting for clubs with an MSU-held scholarship, refer to the "Annual Statement of Endowment Activity" document or "Award Details" document available in your club's folder in the File Share tab of the Club Admin Panel. For details on how to access the File Share tab, refer to the Accessing the File Share Tab of the Club Admin Panel document.
• Club Scholarship Recipients. To assist with telling your story, we’ve compiled the most recent club scholarship recipients in the “Alumni Club Scholarship Recipients for Give Green Day 2019" document, which is located in the File Share tab of the Club Admin Panel. For details on how to access the File Share tab, refer to the Accessing the File Share Tab of the Club Admin Panel document.
  
  

• Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on Oct. 27, 2018 (this is an audio file and the total run time is 39:22)
• Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on Nov. 8, 2018 (this is an audio file and the total run time is 32:27)

COMPLETE TOOLKIT
If you’d like a deeper dive/more information about the above resources and how they all relate, this is the section for you.

• Chapter 1 - The Power of a Single Day
  An overview of the Give Green Day initiative
• Chapter 2 - Give Green Day Key Points/Checklist
  A checklist of important items that your alumni club should do
• Chapter 3 - Timing/Calendar
  What are the key dates of the initiative? What should our alumni club being doing and when?
• Chapter 4 - Your Impact: Inspiring Others to Action
  What does a successful campaign look like? How to tell your alumni club story. Social media and email resources. How to use your alumni club gift cart.
• Chapter 5 - Celebrating Your Efforts
  How to track your progress on Give Green Day. Donor recognition and giveaways. Saying thank you. Contests for alumni clubs.

Questions / Contact

Give Green Day is a great opportunity for alumni clubs to increase the scholarship impact and philanthropic efforts. We want to help you in any way we can, so do not hesitate to reach out should you need assistance. Thank you for your support!

REGIONAL ENGAGEMENT DIRECTORS

MICHIGAN
Pamela Jones
pamelaj@msu.edu or (517) 355-7348

EAST COAST
Kim Kittleman
kittlekk@msu.edu or (517) 432-9457 

MIDWEST & ROCKY MOUNTAIN
Alaina Miller
mille518@msu.edu or (517) 884-7901

WEST COAST
Taren Storrs
taren@msu.edu or (517) 884-8980

INTERNATIONAL ALUMNI
Skyin Yin
skyin@msu.edu or (517) 353-6991

AFFINITY GROUPS
Lisa Parker
lisap@msu.edu or (517) 355-7698