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Day of Giving

The Power of a Single Day

If you’ve ever spent time with an alumni club scholarship recipient, you know the power of your investments in action - a new generation of leaders who embody the best of what we define as a Spartan’s Will.

Thank you to everyone involved in Give Green Day 2018! Final numbers for the day are $931,098.52 raised from over 4,000 gifts. Alumni clubs played a major role - 67 alumni clubs helped generate contributions to a record $136,303.86 from 888 gifts.

Michigan State University’s university-wide Day of Giving, GIVE GREEN DAY, is set for Tuesday, December 3, 2019 in conjunction with Giving Tuesday – a global day of giving. From 12:00 a.m. – 11:59 p.m. EST, Spartan supporters worldwide will be invited through social media, email, and on-campus events to participate in Give Green Day by giving their support either financially or by helping spread the word via their own social media channels. During the 24-hour period, Spartans and friends will have the opportunity to support alumni club scholarships.

Give Green Day is a great opportunity to advance your alumni club's philanthropy by:

      • Increasing awareness of, and contributions to, your club's MSU-held scholarship.
      • If your club does not have an MSU-held scholarship, your club may choose to promote Give Green Day as a whole, or support any of the projects designated by MSU. These projects will be available on November 4 at

Share Give Green Day information - it's not to early to ask people to save-the-date!

      • The Give Green Day website - - features share buttons (on the left hand side) so you can share GIve Green Day information to your social media
      • The Give Green Day website - - has an "Add to Calendar" button so you can choose to send a reminder to a few key people. Click here for a brief overview of how to do an "Add to Calendar".


Give Green Day Toolkit

The Give Green Day toolkit in intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing, and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.

We’ve broken the toolkit up into an “a’ la carte” guide – pick and choose what you want to use, there’s no right or wrong way to use the toolkit.

      • The Power of a Single Day
        An overview of the Give Green Day initiative
      • Give Green Day Key Points/Checklist
        A checklist of important items that your alumni club should do
      • Timing/Calendar
        What are the key dates of the initiative? What should our alumni club being doing and when?
      • All marketing and promotion resources for the Give Green Day initiative are located at
        This website includes marketing and promotion resources, plus cover and profile graphics for Facebook, Twitter, Instagram, and email. If your club uses iModules to manage your website, Give Green Day graphics have been created and placed into your Image Manager.


All of the documents referenced in this section are put into context and explained in further detail in the chapters/documents in the Complete Toolkit section.



      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on October 27, 2018 (this is an audio file and the total run time is 39:22)
      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on November 8, 2018 (this is an audio file and the total run time is 32:27)


If you’d like a deeper dive/more information about the above resources and how they all relate, this is the section for you.


Questions / Contact

Give Green Day is a great opportunity for alumni clubs to increase the scholarship impact and philanthropic efforts. We want to help you in any way we can so do not hesitate to reach out should you need assistance. Thank you for your support.


Pamela Jones or (517) 355-7348

Kim Kittleman or (517) 432-9457 

Alaina Miller or (517) 884-7901

Taren Storrs or (517) 884-8980

Skyin YIn or (517) 353-6991

Lisa Parker or (517) 355-7698