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Day of Giving

Give Green Day - The Power of a Single Day

If you’ve ever spent time with an alumni club scholarship recipient, you know the power of your investments in action — a new generation of leaders who embody the best of what we define as a Spartan’s Will.

Michigan State University’s university-wide day of giving, Give Green Day, was Tuesday, Dec. 3, 2019 in conjunction with Giving Tuesday— a global day of giving. From 12:00 a.m. – 11:59 p.m. EST, Spartan supporters worldwide were invited through social media, email and on-campus events to participate in Give Green Day by giving their support either financially or by helping spread the word via their own social media channels. During the 24-hour period, Spartans and friends had the opportunity to support alumni club scholarships.

Thank you to everyone involved in Give Green Day 2019! $1,637,903 was raised from over 4,970 gifts. Alumni clubs played a major role — 56 alumni clubs helped generate contributions of over $134,621 from more than 1,110 donors.

Give Green Day is a great opportunity to advance your alumni club's philanthropy by:

      • Increasing awareness of, and contributions to, your club's MSU-held scholarship.
      • If your club does not have an MSU-held scholarship, your club may choose to promote Give Green Day as a whole, or support any of the projects designated by MSU. 



The Give Green Day toolkit is intended to provide alumni clubs with tips and tools to help you capitalize on this opportunity. You will find suggestions, samples, resources, timing and other information on how your alumni club can effectively leverage this national day of giving in support of your club’s scholarship.

We’ve broken the toolkit up into an “a’ la carte” guide — pick and choose what you want to use; there’s no right or wrong way to use the toolkit.



      • The Power of a Single Day
        An overview of the Give Green Day initiative
      • Give Green Day Key Points/Checklist
        A checklist of important items that your alumni club should do
      • Timing/Calendar
        What are the key dates of the initiative? What should our alumni club be doing and when?
      • All marketing and promotion resources for the Give Green Day initiative are located at
        This website includes marketing and promotion resources, plus cover and profile graphics for Facebook, Twitter, Instagram and email. If your club uses iModules to manage your website, Give Green Day graphics have been created and placed into your Image Manager.



All of the documents referenced in this section are put into context and explained in further detail in the chapters/documents in the Complete Toolkit section.

      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on Oct. 27, 2018 (this is an audio file and the total run time is 39:22)
      • Conference call with the MSU Alumni International Board and MSU Alumni staff hosted on Nov. 8, 2018 (this is an audio file and the total run time is 32:27)



If you’d like a deeper dive/more information about the above resources and how they all relate, this is the section for you.