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Bringing Focus to an Unfocused World

Erik Qualman speaking at conference

Bringing Focus to an Unfocused World

In his new book, "The Focus Project," Erik Qualman delivers practical advice on doing the important things instead of a bunch of things.

Five-time bestselling author, motivational speaker, green glasses wearer and former MSU Men’s Basketball walk-on, Erik Qualman, has published his latest book, “The Focus Project: The Not So Simple Art of Doing Less Better.”

In a search for the keys to success, Qualman asked start-up founders, CEOs, teachers and parents for answers. “Focus” came up time and time again. Qualman came to the realization that those who succeed in the present and future digital world will be the ones who can remain focused while everything around them is changing.

“The Focus Project” is the culmination of Qualman’s 12-month quest to discover if focus can be developed and trained like a muscle and made into a force of habit.

Find “The Focus Project” on Amazon.

Watch Erik Qualman Discuss “The Focus Project”

Hear more from Erik Qualman on his podcast “Super U”  


Author: Alex Gillespie, '17

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