Kiefer Foundation Works To End Distracted Driving
Kiefer Foundation Works To End Distracted Driving
February 23, 2021On September 19th, 2016, MSU freshman Mitchel Kiefer was tragically killed in an auto accident caused by a distracted driver on I-96 on Mitchel's way to the MSU campus. Steve Kiefer is Mitchel's father. Steve earned a bachelor's degree in mechanical engineering from Michigan State University, and he is a member of the Michigan State University College of Engineering Alumni Association Advisory Board. He's GM's key executive at Michigan State University and is a member of GM's senior leadership team. He is senior vice president and president of General Motors, South America and International Operations, meaning he's responsible for GM operations outside of North America and China.
Soon after Mitchel's death, Steve founded The Kiefer Foundation to honor Mitchel's legacy. The mission of The Kiefer Foundation is to end distracted driving and all associated traffic deaths and injuries. The foundation focuses on three pillars to support its mission; awareness, technology and policy. Within each of these pillars are specific goals they hope to achieve and initiatives in which they hope to get involved. They've already made some progress but still have a long way to go.
Hear more in the podcast episode below:
Find more information at mkiefer.org and take the pledge to end distracted driving.
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Contributing Writer(s): Russ White, '82, '01
